ROKU vs NFLX: Which Stock Is the Better Buy in 2026?

📊 Data as of October 9, 2026 · Refreshed weekly

A head-to-head, data-driven comparison of ROKU (Roku, Inc.) and NFLX (Netflix, Inc.) — covering valuation, growth, dividends, risk, and which one fits your portfolio. All metrics pulled from live market data.

Roku, Inc. (ROKU)

Communication Services · Entertainment · NASDAQ

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In …

Netflix, Inc. (NFLX)

Communication Services · Entertainment · NASDAQ

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages. The company provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services in the United States. The company has approximately 222 million paid members in 190 countries. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.…

Quick Verdict

Better for Growth

ROKU

revenue 15.18% and EPS 167.42% YoY outpace the other name

Better for Value

Tie

neither has a standard trailing P/E to compare (common for ETFs/funds)

Better for Income

Tie

neither pays a meaningful dividend

Better for Safety

Tie

risk profiles look similar

ROKU and NFLX Compared Metric by Metric

Metric	ROKU	NFLX
Price	$130.18	$93.64
Market Cap	$19.23B	$396.70B
P/E Ratio (lower is cheaper)	N/A	N/A
EPS	$0.00	$0.00
Dividend Yield	0.00%	0.00%
Beta (volatility vs market)	2.04	1.71
ROE (higher is better)	0.00%	0.00%
Debt/Equity (lower is safer)	0.00	0.00
Revenue Growth (YoY)	15.18%	15.85%
EPS Growth (YoY)	167.42%	27.09%
52-Week High	$133.46	$134.12
52-Week Low	$71.61	$82.11
Sector	Communication Services	Communication Services

What Really Separates ROKU From NFLX

Of the metrics we track, these are the widest gaps between ROKU and NFLX:

Size: NFLX is about 20.6x ROKU by market cap ($396.70B vs $19.23B).
Volatility: ROKU carries a beta of 2.04, so it has moved more than NFLX (beta 1.71) when the market swings.

Stability Compared

ROKU has a beta of 2.04 and a debt-to-equity ratio of 0.00. NFLX sits at beta 1.71 and D/E 0.00.

Roughly tied — risk profiles look similar.

Valuation Compared

ROKU trades at a P/E of N/A, while NFLX trades at N/A. ROE for ROKU is 0.00% versus 0.00% for NFLX.

Roughly tied — neither has a standard trailing P/E to compare (common for ETFs/funds).

Growth Compared

ROKU grew revenue 15.18% and EPS 167.42% year-over-year. NFLX grew revenue 15.85% and EPS 27.09%.

ROKU wins — revenue 15.18% and EPS 167.42% YoY outpace the other name.

Dividends Compared

ROKU yields 0.00%; NFLX yields 0.00%.

Roughly tied — neither pays a meaningful dividend.

Risk Flags for ROKU and NFLX

Every stock has tail risks that the headline numbers don't capture. Here's what stands out from the available metrics:

ROKU: elevated beta of 2.04 means larger drawdowns when the market sells off.
NFLX: elevated beta of 1.71 means larger drawdowns when the market sells off.

This is a quick heuristic risk scan, not a full risk assessment. Always read the "Risk Factors" section of each company's most recent 10-K filing before investing.

Recent Price Action for ROKU and NFLX

Price action over the last 12 months gives important context. A stock near its 52-week high has momentum on its side but limited room before profit-taking; one near its low may be a value opportunity or a structural problem.

ROKU currently trades at $130.18, near the upper end of its 52-week range — momentum is strong but the easy gains may be behind it (52-week range: $71.61–$133.46).
NFLX currently trades at $93.64, in the lower half of its 52-week range — could be consolidation or early-stage recovery (52-week range: $82.11–$134.12).

Our Take: ROKU vs NFLX

ROKU comes out ahead on 1 of the 4 dimensions we score, which makes it the slightly stronger all-round pick on today's numbers. The clearest dividing line between them is size, so start there when deciding.

Matching ROKU and NFLX to Your Strategy

Long-term holder (10+ years): Lean toward either name works; durability and balance-sheet strength matter more than the next-quarter print.
Income / dividend-focused: either name works — higher yield, but always check payout sustainability before chasing.
Aggressive growth: ROKU — faster top-line and EPS expansion at the cost of richer multiples.
Value-oriented: either name works — paying less per dollar of earnings, with the trade-off of slower growth.

Compare ROKU vs NFLX live →

ROKU vs NFLX FAQ

ROKU or NFLX: which one should you buy in 2026?

It depends on your investment goal. For growth investors, ROKU has the edge — ROKU grew revenue 15.18% versus 15.85% for NFLX. For value investors, Both ROKU and NFLX are roughly comparable on this dimension looks more attractive on earnings multiples (P/E N/A vs N/A). For income, Both ROKU and NFLX are roughly comparable on this dimension pays a higher yield (0.00% vs 0.00%). For safety, Both ROKU and NFLX are roughly comparable on this dimension has the more defensive profile (beta 2.04 vs 1.71).

How do ROKU and NFLX compare on P/E ratio?

Neither ROKU nor NFLX has a standard trailing P/E ratio available -- this is common for ETFs and index funds, which don't report a single company-style earnings multiple the way individual stocks do. Look at expense ratio, tracking performance, and holdings overlap instead when comparing funds like these.

Which pays the bigger dividend, ROKU or NFLX?

ROKU currently yields 0.00% and NFLX yields 0.00%. NFLX pays the higher current yield. Always verify payout ratio and dividend history before treating yield as guaranteed income — a high yield can also be a warning sign of a falling share price.

Is ROKU or NFLX the more volatile stock?

ROKU has a beta of 2.04 and NFLX has a beta of 1.71. A beta above 1.0 means the stock historically moves more than the broader market; below 1.0 means it moves less. ROKU has been the more volatile name based on historical price action.

How large are ROKU and NFLX by market cap?

ROKU has a market capitalization of $19.23B and NFLX is at $396.70B. Market cap is share price multiplied by shares outstanding and reflects the total equity value the market assigns to the company.

Is ROKU or NFLX the better long-term hold?

For a long-term holder (10+ years), the safer-quality name usually wins because compounding requires durability. Both ROKU and NFLX are roughly comparable on this dimension screens better on safety metrics here: lower beta, more conservative debt levels, and stronger return on equity. That said, ROKU is growing faster, so a long-term investor may want both — or split allocation 60/40 toward the safer name.

Is ROKU or NFLX growing faster?

ROKU is the faster grower right now. ROKU grew revenue 15.18% year-over-year and EPS 167.42%; NFLX grew revenue 15.85% and EPS 27.09%. NFLX's slower growth often comes with a lower valuation — it's the classic growth-vs-value trade-off.

Are ROKU and NFLX in the same sector?

ROKU (Roku, Inc.) operates in the Communication Services sector, specifically the Entertainment industry. NFLX (Netflix, Inc.) is in the Communication Services sector, specifically the Entertainment industry. Because both are in the same sector, this is a true head-to-head comparison.

What's the best way to choose between ROKU and NFLX?

Start with your goal. (1) If you need income, weight the higher-yield name. (2) If you want growth, weight the faster top-line and EPS grower. (3) If you want capital preservation, weight the lower-beta, lower-debt, higher-ROE name. (4) If you're unsure, the most common professional approach is to own both in a sector basket so you don't have to predict the winner — and rebalance annually.